New Distribution Capability (NDC) is a new technology created by IATA to streamline the airline distribution process. It’s an XML-based communication standard to create direct connections between airlines and third party distributors.
NDC- A New Messaging Standard
NDC is just a messaging standard, enables the travel industry to transform the way air products are retailed to corporations, leisure, and business travelers, by addressing the industry’s current distribution limitations.
NDC facilitates the distribution of product offers combined with rich content, to give customers and agents more compelling information to differentiate
NDC- A New Way of Airline Retailing
NDC is not just a message standard, it is about becoming an Airline Retailer the spirit of NDC is well captured in slogan “Together Lets Build Airline Retailing“
– IATA’s slogan