Get the right direction before you invest in travel technology.
Planning to put $10,000 to $50,000 or more into a booking engine, portal or CRM? Talk to me first. I help travel agency owners, tour operators, DMCs and their teams choose the right technology, suppliers and scope. 18+ years in the field and 1,000+ agencies advised.
Who this is for
Technology is now part of every travel job. Pick the path that matches where you are.
Travel Agency Owners
You may never build the system yourself, but you will sign the cheque. Learn how the pieces fit, so you can ask better questions and pick the right partner before investing.
Talk it through with me →Travel agency employees
Itinerary builders, operations and sales staff: technology knowledge sets you apart, protects your role and opens new opportunities.
See the courses →Travel Industry Freshers
Know APIs, NDC, white label, B2B and DMC systems before your first interview, and start ahead of most of the competition.
Start learning →The same questions, every single week
After talking to over a thousand agencies, I noticed the same questions come up again and again. Most are not hard. They just were never explained in simple terms.
Ask me yours, freeFind your technology need
Every type of travel business needs a different set of systems. Here is the starting map I use in my sessions.
Travel agency
Website, CRM, mid-office and back-office, B2C and B2B, API connections, own rates.
Tour operator
Website, CRM, mid-office and back-office, B2C, packages, quote and itinerary builder.
DMC
Website, CRM, mid-office and back-office, itinerary builder, contract system, B2B distribution.
TMC / corporate travel
Corporate and self-booking tools, expense management, corporate travel solutions.
OTA
Online booking engine, mid-office, API connections, mobile app.
Consolidator
B2B agent management, mid-office, API connections.
Start with a course
Self-paced lessons in simple language. Buy one, or take the whole library.
Travel Technology's 3 Pillars
The foundation: how the technology behind travel businesses fits together, and where suppliers fit in.
NDC: The New Way of Airline Retailing
What NDC really means for your agency, how it changes flight distribution, and what to ask your provider.
Travel Meta Engine Model
How meta-search engines work in travel and how the model earns, so you can decide if it fits your business.
Prefer to talk it through? Three ways to work with me.
Clarity call
20–30 minutes. Bring your question, get a straight answer and a clear next step.
Book a clarity callAdvisory
Regular sessions: define your technology scope, find and compare suppliers, review proposals and stay on track through delivery.
How advisory works →Courses & bundles
Learn on your own time. Buy a single course or the full bundle for your team.
Browse courses →
Built on years in the Middle East and Africa
I have worked on the ground with travel businesses across the Gulf, North Africa and East Africa, so I know how agencies there buy, sell and run technology.
Teams I have worked with
Agencies and groups where I have helped with technology selection and decisions.
What people say
Verified reviews on Trustpilot“Vivek provided great insights for me in travel industry and how I could shape my business around it.”
“Wonderfully practical course, both personally and professionally.”
“First they tried to understand my situation, then had a productive conversation based on my business stage.”
From engineer to travel technology coach
I started in travel technology in 2011 and spent almost five years at Quad Labs, helping travel businesses find the right technology, mostly in the Middle East. Along the way I spoke with more than a thousand agencies and saw the same technology questions come up again and again.
Today my mission is simple: make travel technology easy for everyone in the industry, so owners decide with confidence and teams grow with skills that matter.
Read my full story →Teaching the next generation
Guest sessions on technology in travel and tourism for students at leading institutions in India.
A growing network of travel technology experts and tools
Meet trusted consultants, join the weekly live webinar, and explore recommended technology solutions grouped by business type.
Explore the TribeFree guide: 10 questions to ask before you buy travel software
A short checklist drawn from a thousand agency conversations. Get it by email, plus the weekly webinar invite.
Frequently asked questions
What is a travel technology coach?
A travel technology coach explains how booking engines, APIs, NDC, CRMs and other systems work, and helps travel businesses decide what to buy, who to buy it from and how to scope the project, before they spend money.
Who is Vivek Katheriya?
Vivek Katheriya has worked in travel technology since 2011 and has spoken with more than 1,000 travel agencies, mainly in the Middle East. He now coaches agency owners, employees and students through courses, free clarity calls and consulting.
Is the clarity call really free?
Yes. Your first clarity call is free. It is 20 to 30 minutes on Google Meet, and you choose a slot in your own time zone. Further sessions and ongoing advisory are paid.
Which course should I start with?
Most people start with Travel Technology's 3 Pillars (₹1,497). If you sell flights, add the NDC course (₹1,249). If you are weighing a search-and-compare model, see the Travel Meta Engine Model (₹997).
Which regions does Vivek work in?
The Middle East, North Africa, East Africa and India. He has worked with travel businesses in the UAE, Saudi Arabia, Oman, Kuwait, Bahrain, Egypt, Iraq, Ethiopia, Kenya and more.
Latest from the blog
All articles →What is New Distribution Capability (NDC)?
A plain-language guide to the IATA standard and what it means for agencies.
Travel Technology: When and How Did It Start?
From the first reservation systems to the online era.