What is B2B, B2B2B & B2B2C in TRAVEL?
B2B ( Business to Business)
B2B ( Business to Business) is a very common term used in the travel industry to refer travel agent network who use login given by different suppliers ( Amadeus, Galileo, GTA, Miki, Rooms XML etc.) or Travel Agencies ( Yatra, Cleartrip, Coxs&Kings, Via.com, Akbar Travels, etc.). So B2B is a Travel Agent who are selling tickets/ itinerary etc. by purchasing from different suppliers.
Note- B2B do not have their own inventory, they purchase from different suppliers & sell further.
To Grow Business or earn more profit B2B has the following options –
- Open different offices/ retail outlets – Cost consuming
- Give B2B portal login – (B2B2B) – Cost-effective
- Open B2C website – (B2B2C) – Cost-effective
B2B2B ( Business to Business to Business)
B2B2B ( B2B2Business or Business to Business to Business) is a sub-agent for B2B agents. Here B2B can grow their business by giving their login in the market to different agents ( or subagents) to sell their inventory. B2B can also add a markup on those inventories to earn profits.
B2B2C ( Business to Business to Customer)
B2B2C ( B2B2Customer or Business to Business to Customer) is a website for B2B agents. Here all the direct customers can visit & search & book & pay online using multiple payment options. its a white label website for B2B agent.
4 replies on “What is B2B, B2B2B & B2B2C in TRAVEL?”
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